For existing online services in the EU, a transition period for implementing the EAA (European Accessibility Act) is underway. Newly established entities must comply. Member states are already implementing national regulations that may result in sanctions for a lack of digital accessibility.
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The EAA (European Accessibility Act) came into force in EU in 2025 - we are currently in a transition period. Companies that do not monitor accessibility may violate the obligation to provide equal access to online services.
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The EAA (European Accessibility Act) is EU Directive 2019/882, which has been in force in Poland since 28 June 2025 under the Polish Accessibility Act (PAD) of 26 April 2024. The regulations impose an obligation to ensure the accessibility of digital products and services for people with disabilities and users of assistive technologies.
Companies offering products or services to consumers in sectors such as:
A digital service must enable different groups of users to access content and functionality, including:
In practice, the commonly applied technical standard in the EU is WCAG 2.1 AA / EN 301 549.
In Poland, compliance with these regulations is supervised by PFRON (with regard to digital services). Consumers may report violations, and if a business fails to respond, the authority may initiate administrative proceedings.
If a website or online store does not meet the requirements of the European Accessibility Act, the business must be prepared for real financial consequences. The regulations allow for the imposition of significant fines — which may amount to multiple times the average salary, and in extreme cases even up to 10% of the company’s annual turnover.
Reputational and business impacts are equally important. A lack of digital accessibility means excluding a large group of customers. In Poland, this includes several million people for whom an inaccessible website is simply unusable — directly resulting in lost sales and reduced brand trust.
Therefore, adapting a website to comply with the EAA should not be treated solely as a formal obligation. It is a step toward higher service quality, a broader customer base, and a competitive advantage in an increasingly demanding market.
Non-compliance may result in significant financial penalties, in extreme cases reaching up to 10% of annual turnover.
➦ https://www.biznes.gov.pl/pl/portal/005142
➦ https://pl.wikipedia.org/wiki/Europejski_akt_o_dos[...]
➦ https://commission.europa.eu/strategy-and-policy[...]
➦ https://orka.sejm.gov.pl/proc10.nsf/ustawy/241_u[...]